USE OF MODERN INFORMATION TECHNOLOGIES TO PROMOTE ONLINE MARKETING

Abstract

As marketing online is an innovation in Albania and Kosovo, we 
though to dedicate a special theme, separated from the other 
themes, which are based on the traditional marketing.  
Information and Communication Technology (ICT) program in private and public sectors remains very popular in 
the market. Recently, there has been an increase in the enrolment of ICT programs in the traditional areas of 
computer science, electronic engineering, computer engineering and in the newer areas of information systems 
and software engineering. Using this model (Marketing Online), the paper proves that the focus of Marketing 
should be optimistic and realistic. Building this system with the programmes based on the market demands, has 
raised the role of marketing profile on the world of economy. The results of the research in this paper, shows that 
this project (marketing online) is a major step in the field of marketing.   
A marketing online system implementation plan in our country could be build upon existing Community 
programmes, which are a result of a research, regional innovation, and specific needs of consumer, business 
and community. The initial step could be the creation of a consensus among a community of players which 
refines and improves the concept and the vision, builds a large community, identifies the initial enabling 
technologies ( subject to a continuous evolution ), identifies the business sector and geographical areas which 
will act as initial nodes of innovation. Firstly because the offer of the Albanian and Kosovo market rose mainly on the 
import, does not present any interest. Very few producers have meliorated their image in the world net of information in the 
last years, while the greater part of the Albanian and Kosovo businessmen’s even when they use the electronic mail, despite 
they do have internet at the pages of their companies, they use an address that you may get for free at the internet as 
Hotmail, Yahoo, Google etc, by loosing at the maximum their reliability. These addresses today are used mainly by 
depressed individuals at the Asiatic countries who perseveringly  claim to immigrate  toward  the West, presenting 
themselves unsuccessfully as experienced entrepreneur, just to grant an invitation by an European company, even an 
Albanian and Kosovo one.