HUMAN RESOURCES – COMPANY’S SUCCESS AND FAILURE

Abstract

Abstract  
Real competition or better achievement of a sustainable competitive advantage derives from possessing rare 
sources, unique and inimitable: attributes that in complete manner present human recourses. From this derives 
that efficient personnel management from the enterprise’s side is gaining continuously the primary role. 
Establishment of human recourses establishes a connection knot for enterprise and its employees, for the fact 
itself that it presents an instrument that leads to professional and personal enlargement for the subjects we are 
treating (employees) and through them towards development and achievement from the company side and the 
needed competences an environment that is continuously more and more competitive.  How much is all this 
possible here? What are the difficulties that enterprises face regarding the recruitment of new employees? Is the 
establishment of human recourses the appropriate one for the competitive market? These are the main topics 
elaborated in this paper.