THE ROLE OF MARKETING SEA PORTS FOR THE DEVELOPMENT OF TOURISM

Abstract

Marketing mix elements have a special role in the performance of maritime
ports. The marketing of the sea ports have a special role in the development of
tourism. The elements of marketing mix play an important role in maritime
transport and port services, they remain important elements, but also complex
elements about the high competition and service offered, recalling here the service
features regarding port services in general.
In this study will examine the available literature related to marine ports,
high competition of their, the role of ports and maritime transport in the economy
of countries, the role of marketing to improve port services, the role of the ports
for development of tourism.
This paper will conclude with a aspect of the marketing mix elements and in
particular with the trend for development of marketing seaport and in the other
hand the development of tourism in Vlora region.
The study aims identifying the role of marketing for the development of the sea
ports and the point of connection with the promoting the interests of the tourism.
Questionnaires are used for gathering data. The questionnaires included both
open-ended and closed questions.