Business oriented to women and her impact on global economy

Abstract

Abstract 
In world economy the strength of women is ever- increasing, today the costs that women control is $ 20Billion 
dollars globally . Today women represent a market, that is growing faster than the economy of China and India 
together . This and other indicators  in European , region and globally  started to focus the search in women as a 
consumer . Politics , economy , knowledge , skills , work started to get another meaning when in focus of the 
research is women . Over the next decade, the impact of women on the global economy -- as producers, 
entrepreneurs, employees and consumers -- will be at least as significant as that of China's or India's one-billion
plus populations, if not greater. If women's economic potential can be successfully harnessed and leveraged, it 
would be the equivalent of having an additional one billion individuals in business and in the workforce 
contributing to the global economy. It's for this reason that Ernst & Young has been involved in the Third Billion 
global campaign, which unites governments, NGOs, corporations, youth and others to partner toward ensuring 
women's 
access 
to 
legal 
protection, 
education 
and 
training, 
finance 
and 
markets. 
In this project , we are going to show a study that we did with  target women from  Kosova from different profiles , 
her behavior like a consumer , what kind of products and services they need , what they want from their life and 
work , how they spend their time , to know more about their ambition for education , profession and career