THE INFLUENCE OF SOCIAL NETWORKS IN ELECTRONIC BUSINESS AND COSTUMERS’ ONLINE SECURITY

Abstract

Social network websites became very popular nowadays. Facebook social
network website became an important part of culture that exists within the society.
The intention of this study is to identify and analyze the role of social media in the
prectices of electronic business and electronic marketing. Especially the use of
social network Facebook for practices of electronic marketing of organizations and
security of online consumers. There is a tension between the lucrative sides of
business in social network websies, where many profits can be gained through
marketing in social networks and thus different companies choose a basic level of
security for their costumers. There will be different phases to expain the role of
social Medias and its influence in development and promotion of online products.
Analysis have been made on a literature and a case study in order to create
new ideas that the research has to do with about previous inquiries and check if
the assumptions are feasible in some of the companies that use facebook social
network for e-marketing.
The research results showed that using social media increases the ability of
the business and the performance of the business, different means of social media
and information technology shall be able to be used in almost all different stages of
the value and increase of productivity in the enterprice. Online privacy problems
that follow leaks from the fact those individuals are careless that an amount of
relevant identifyable information were offered to an undetermined number of
people.