THE SUPPORT AND DEVELOPMENT OF BUSINESSES THAT OPERATE IN TOURISM SECTOR FROM THE LOCAL GOVERNMENT IN THE CITY OF SHKODRA.

Abstract

Until now, there are no fixed rules how tourism can be a profitable industry for the country development. However, nowadays, many
countries are planning strategies in an effort to make tourism a strong and sustainable sector. In Albania, this industry is treated as the
key of development. Some of our cities are seriously considering tourism, as a powerful economic sector. How can be tourism a
successful sector? We can lead to positive outcomes if is managed successfully the crucial relation between public and private sector.
What can do the local government? In order of answering this question and giving a general overview of tourism management by public
sector, we shall target Shkodra city as a case study. In this paper, we are going to treat the issues as follow: the sustainable tourism
development in Shkodra city; the exploitation of the opportunities that offers our city; and the problems/constrains local government should
resolve/overcome in the future. As primary data, for this study, are used questionnaires addressed to the public institutions that offer their
collaboration and support to businesses on the tourism sector, through different projects, workshops, etc.