FORMS OF ADVERTISING MEDIA APPEARANCES IN KOSOVO

Abstract

To discuss the forms of advertising media appearances by Kosovo businesses, you should first start from the adjustment of enterprises to
market economy conditions. In Kosovo after 1999, the transition process is conducted in specific circumstances.First of all, Kosovo was
devastated by the war and was far in trends development of many countries in the region and beyond. Kosovo businesses are faced with
a lack of experience in foreign markets, low levels of managerial development, lack of capital, not good credit conditions for businesses
with particular emphasis on high interest rates, then the lack of information, weak institutional support, lack of a strategy for developing
small and medium enterprises which is ongoing challenge for businesses to keep you fit in a such a complex environment. All these
factors contributed to Kosovo businesses have a low level of development of marketing and promotional activities.Furthermore, some
important state enterprises, such as KEK, began their function without proper management, taking foreign aid and donations to permanent
capital infusions from the state. In all this we must not forget the remembrance of the lack of local competence in managing them. Major
economic enterprises were managed by UNMIK which proved to be quite unsuccessful in their management.