Achieving competitive advantage of Albanians in the Balkan region

Abstract

Competitive advantage is defined as the strategic advantage one business entity has over its rival entities within 
its competitive industry. Achieving competitive advantage strengthens and positions a business better within the 
business environment. As a matter of the fact, Albanian firms from all regions of Balkan habited by Albanians 
don’t have any strong competitive advantage, this because several reasons.    
Aim of paper: 
To find for Albanian firms from all regions of Balkan habitet by Albanians, ways, products, market segments able 
penetrate with competitive products and services in Balkan region and beyond.  
Material and working methodologies 
Method of the study is data, figures and information collection from different sources, their processing, writing the 
discussion and under that basis drawing conclusions and further formulation of recommendations. 
Results and main conclusions 
Albanians in Balkan region should work together for achieving competitive advantage. Main issues to be focused 
are Cost Leadership Strategy, Differentiation Strategy, Innovation Strategy, Operational Effectiveness Strategy, 
Customer-Orientation Strategy, etc.