Management based on the marketing strategies with EU standards – case study Peja Brewery

Abstract

Abstract
Management is a universal tool, a necessary tool of the modern industrial world.
Every organization, every small or more complex work or other serious activities,
require management to lead to the selected target, or to be finished effectively.
Modern organization, economic or non-economic, require constant management
actions that would act and evolve in a complex and dynamic environment in which
they operate. Management is a phenomenon of our time, a necessity of modern
life and work and it is widespreading and growing rapidly. Management is
necessary for the efficient functioning and development of each company, each
social system and society as a whole, for more efficient performance of any
complex work and enterprise. Operator approach to solving various problems is the
basic characteristic of modern management, modern scientific discipline without
which it is impossible to operate efficiently, function and develop. Management is
becoming increasingly important as work becomes more specialized and complex,
as it multiplies the scope of activities to be carried out and the number of
organizations and individuals that these activities are prepared and executed. Rapid
technological development emphasizes the need to use management methods and
approaches, and the use of management as a scientific discipline that deals with