BASIC HRM AND staffing POLICES AND THEIR ASSOCIATION to THE MULTINATIONALS’ COMPETITIVE STRATEGIES (the case of foreign companies operating in albania)

Abstract

Abstract
Nowadays globalization represents a multidimensional phenomenon with significant impact on the economy of all countries. In this
context, a great contribution is attributed to multinational companies (MNCs), whose success in foreign markets is significantly dependent
on their ability to manage international human resources. According to various recent authors, who refer to the Barlett & Goshal typology,
MNCs may choose between four basic strategies to compete in today’s global markets: a) the multidomestic, b) the global, 3) the
transnational and 4) the regional strategy. Each of these strategies can be related to one of the human resources management and
recruitment polices proposed by Perlmutter (the ethnocentric, polycentric and geocentric policy) in order to use human resources as a
critical asset for the achievement of multinationals’ strategic goals. The idea of this paper is to: a) first, present theoretical arguments
supporting the association between these two typologies and b) second, try to identify if this relationship exists in the case of foreign
companies operating in Albania, through the analysis of a case study (Energy Ashta) and of a survey conducted with a random sample of 40 foreign companies operating in the region of Shkodra.