Touristic potentials as a main factor on increasing investments in the region of Peja.

Abstract

Kosovo has wide and undiscovered resources that can attract the investment part and provide an amount of 
economic development in the tourism area. This paper aims to analyze the touristic potentials in the region of  
Peja as an important city in Kosovo, with cultural and historical  potentials. The city itself is very attractive and 
contains a lot of cultures, more precisely its position, the natural beauties and resources together with the 
historical monuments. Today Peja is classified as the most important economical trade and tourist center of  
Kosovo. It has a main role in the economic development of the country in general. The majority of its surface is 
composed by agriculture area, the animal forming, the capacity to produce milk, meat and their products, fruits 
and their processing etc. The most developed tourism in the city of Peja is the alpine tourism, in the region of 
Rugova. The region has a very favorable foreign investment potential because of its position, climate, with 
temperatures reaching at the 25 degrees, which is very suitable for various kinds of home tourism and 
simultaneously the climate encourages the growth of medical plants, many of them still unknown for the 
international scientific community. The winter climate provides the region an incredibly favorable environment for 
skiing, hiking and climbing. This paper will provide various results by local and regional persons as development 
of tourism should not be an affair of government alone. It must be a partnership between the ordinary people, 
who will welcome and entertain the visitors, and the governments at all levels in order to raise tourism to an 
international standard. The development of tourism has a great impact in the economy of the  country. Therefore, 
the main objective of this entire paper is to discern the most important parts of tourism in Peja and to present 
them as places of abundant investment potentials. Not only local investments because the region will utterly be 
worth the foreign investments. We are aware of the fact that the service sector generates the greatest number of 
employees therefore with the proper investments these potentials will provide a stable economic system in the 
entire region.  Throughout, the phases of this project data will be collected from a variety of resources combining 
different kinds of scientific research methods. All of these phases and methods will provide the most accurate 
results.