Ecological packaging a part of the marketing in the organization of a company

Abstract

The marketing of company is performing all activities required to create , promote and distribute products in
accordance with the requirements of existing or potential customers.
Environmental packaging design, marketing and research are crucial factors that must be given the same
importance given to the financial aspect.
Environmental packaging design plays an important role in attracting the attention of consumers, providing
information, and often influences the decision to purchase. Ecological packaging today is the overwhelming part
of the product and must be adapted to the needs and demands of consumers.
Therefore, changes in ecological packaging must be programmed and adjusted with the changes of the product
and consumer preferences regarding of specific market, which are foreign or domestic. So one of the important
functions of packaging is high lights .
There are many methods by which we can solve the problem of highlighting the product (color, shape, illustration
...), but the ultimate intention is that the buyer decides to buy a product that a specific company launches.