RELATIONS BETWEEN STRATEGIC MANAGEMENT, OPERATIONS MANAGEMENT AND ENVIRONMENT PROTECTION

Abstract

Purpose of research: The paper has been focused on use of operations management as an
instrument of achieving strategic management objectives of organizations generally as well as
specific objectives in relation to the environment. Strategic management analyzes the major
initiatives taken by a company's top management on behalf of owners, involving resources and
performance in internal and external environments. Operations management is an area
of management concerned with overseeing, designing, and controlling the process
of production and redesigning business operations in the production of goods and/or services. It
involves the responsibility of ensuring that business operations are efficient in terms of using as
few resources as needed, and effective in terms of meeting customer requirements. ISO 14000 is
a family of standards related to environmental management that exists to help organizations
minimize how their operations (processes etc. ) negatively affect the environment (i. e. cause
adverse changes to air, water, or land), comply with applicable laws, regulations, and other
environmentally oriented requirements, and continually improve. As per above in Albania there are
some issues to be clarified and to be focused in the near future in terms of strengthening
management of companies as well as improving environment protection practices respecting
strategic management, operational management and environment protection concepts, tools and
standards.
Method and methodology: Defining the issue, gathering information, data and figures mainly
from primary resources and from interviews with private companies, organizing data, figure and
information, finding common issues on strategic management, operational management and
environment protection, writing the discussion, drawing conclusions and from them describing
recommendations.
Major findings, results and conclusions: If the organization uses strategic management and
operations management tools and practices there is a chance to achieve objectives and goals,
achieving competitive advantage, giving a chance for implementing ecological management
system, which enables companies to check, control and manage their impact on the environment.
For this, certification according to 14001 ISO norm is needed to minimize negative impact of their
work on the environment.