RELATIONSHIP BETWEEN CUSTOMER AND MANAGEMENT KNOWLEDGE BASED OF LIFE CYCLE CONCEPT OF KNOWLEDGE MANAGEMENT

Abstract

Modern business world, the role of consumer knowledge plays an
important role in developing a knowledge management in SME respectively in
industry sales industry of wholesalers and retailers. With that developed countries,
the management team their knowledge harmonizes with the needs of consumers
consumer knowledge. Exactly relations between of consumers and management in
themselves owns series of problems which need to be resolved to an effective way.
This relation in SME by transition countries has not been developed to the level as
in the developed countries. Therefore, research is necessary in the SME of
countries in transition, which shall first of all to determine level of relations
between the consumer and the of the management team of SME the relationship
the consumer of knowledge and the of knowledge of management team. Regarding
to the main reason of studies and also with the problematic situations research
paper require the theoretical model witches divided into two parts The first part of
theatrical model is discussion about topics which is quit significant with studies
areas as: Knowledge cycle based view with the main elements such are theoretical
approach by creation knowledge, capture knowledge and etc. The second part of
theoretical background is discussion about customer knowledge on the relation
with management cycle and their segments. Empirical data of this research include
the total representative number of 323 correspondents where are 253 male and 70
female, according to the statistical method of obtaining a sample size where is
expedited P = 30% therefore Suggestion precision d = 0. 05. According to the
Questionnaires were gathered after completion and were analyzed by SPSS Software, which caring up the results of research variables which means regression
analyzes with ANOVAs model will show P=0, 35. The regression coefficient give us
the discussion between following Hypothesis H0 Knowledge management is in
relation with client knowledge in industry of wholesalers and retailers H1
Knowledge management is not in relation with client knowledge industry of
wholesalers and retailers. And finally results will give explain about econometric
parameters p=0, 35 and Ɛ=0, 0356.