Local producers and their penetration in the market of Kosovo

Abstract

Penetration into a new market is obviously very complex issue and requires thorough analysis of a series of  basic elements, ranging from market analysis, analysis of previous products, the demographic aspect, and  the
most  importantly  the  economic  development  of  that   country. 
The market of Kosovo parallel to local producers presents sufficient difficulties and problems that for a significant number of producers have been the cause of not being able to  cope with and survive in the market. The most obvious problems that cause difficulties for newcomers in the market are; informal economy, inefficient legislation in relation to local producers, aggressive competition, and above all imported products that for a long time have occupied Kosovo market and with  discriminating prices cause big problems to the local products. The following  research brings a detailed analysis of the Kosovo market, reflects the segmentation strategies and
positioning that Kosovo manufacturers apply in the field, It also shows the dealing with competition and consumer along with products imported . 
The paper work also presents the challenges that manufacturers face today in Kosovo as well as the recommendations as concluding section that give instructions to local producers how to overcome the problems and  how  to  promote  their  products  on  the  market. 
Key words: