Marketing aspects of tourism development in Balkan Region

Abstract

Environment is factor that is related to the Tourism. The purpose for use of 
marketing concept in tourisms activities is to stimulate and to help the development 
of Tourism in Kosovo and wider in region of Balkan. Without successful application 
of Marketing in today’s globalization circumstances and surrounds for development 
of international business, Tourism and the other business branches would be 
convicted in failure. Although, the activity of Tourism is of a seasonal character, 
marketing concept with its advantage firstly will help the country to become 
acquainted by its Tourism product, then to create provisions pertaining for use of 
available Tourism capacities. In this contexts with this given framework of research, 
this paper indicates the importance of a marketing concept in the long term 
strategy of tourism in region as intensive economic activity in case where the 
Tourism has distinctly economic function in countries in which are developing the 
Tourism as strategic designation The hypothesis is that for development of tourism 
it has to impenitent different marketing activities and management methods. There 
are analyzed the characteristics of tourist product and destinations in hospitality 
and tourism, in general. Standard forms, indicators and matrices are used for 
comparison and analyses of various factors influencing on the tourist destinations.