The social and cultural impacts of tourism, a case of Shkodra, Albania.

Abstract

This paper aims to identify and analyze the social and cultural impacts of developing tourism in the local 
community of Shkodra, Albania, by identifying the perceptions and attitudes of the host community toward these 
impacts. The research was based on the theory of mutual impacts or the social exchange theory in order to 
identify and evaluate the benefits or negative impacts of the tourism development.   
The results of this work showed that there is a strong connection between the evaluation of social impacts and 
economic impacts. Also this study showed interesting findings related to the socio-demographic characteristics of 
the residents and their evaluation of the social impacts of the tourism development.