SUSTAINABILITY IN DESIGNING TOURIST DESTINATION OFFER

Abstract

For many countries tourism is one of fundamental pillars of development because it is dominant economic activity of that 
country.Sustainable tourism development is identified as process of quality change. Political initiative and local population accept 
institutional and legal framework, they focus activities in development of tourism that respects destination’s attractions and identity and 
preserve them for future generations. When planning tourism development, stakeholders in tourism aim to obtain balance between 
environmental, socio-cultural and economic sustainability. Receptive capacity of tourist destination should be taken in consideration. 
Sustainable tourism development ensures equitable access to all destination areas to tourists and locals and it promotes the values of 
special natural and cultural heritage sites to all. Sustainability enhances the quality of life, and the quality of the tourist experience that 
consequently leads to the positioning of tourist destination to the upscale level. Environmental issue such as nature and beaches 
preservation should be take in consideration together with quality waste management. The example of tourist destination Pula, Croatia 
shows how successfully offer of one destination follows principles of sustainability.