THE FUNDAMENTAL FACTORS AND OBJECTIVES FOR DEVELOPMENT OF SUSTAINABLE TOURISM IN KOSOVO

Abstract

The tourism is one of the fastest growing industries in the world and as such, the tourism is one of the biggest economic sources for many 
countries.Also for Kosovo, the sustainable development is an aim for a long-term development. The mutual report which gets created 
between the base components of sustainable development, society, economy and the environment is a very complex one. Such relation 
derives from the common interest of these three factors for a sustainable development. One of the “proofs of authenticity” of convergence 
between these factors is also development of tourism.The development of tourism in Kosovo should not be considered as an aim only to 
promote themselves, but it must be considered as one of the important activities which through  direct or indirect possibilities  that offers, 
stimulates positive effects in the country`s  economy, by providing employment or by development of the domestic businesses.Taking into 
account the high contribution that the development of tourism may have within the economy of Kosovo, especially in the social aspect and 
on the other hand, the danger that threatens sustainable development of tourism from the current one which is not qualitative and is 
uncontrolled process of development, developing the tourism in Kosovo remains one of the one most enigmatic concepts to be managed. 
However, in order that the aimed development gets full meaning, it must be managed. In this context, the emphasis of this analyze falls on 
the key factors, on the basis of which are identified objectives for development of tourism within the sustainable development. In order to 
establish sustainable foundations for social and economic development of the country, the development of tourism will be justified with 
reduction of the negative impacts of tourism towards the environment and increase of positive impact.