Technological development and success application of e-commerce – Can be technology the only factor of success?

Abstract

The purpose of this paper is to analyze if technological development is enough for having success application of 
virtual commerce. This material has like prime objective to study if only adapting necessary and adequate 
technology businesses that operate in Albania are able to realize with success e-commerce. Information 
technology yet is transformed in key investment’s priority in developed countries. This investment isn’t realized 
only for being leader in technological innovations but also for using that for another profit way; realize commerce 
in all world countries without physical presence of contracting parties. This new form of commerce is diffused 
more and more not only in countries that are leader in technological innovation but also in countries that just 
adapt fabricated technologies. High profits that bring e-commerce and difficulties presented from traditional 
method of commerce motivate us to realize a study is Albania will have success in e-commerce application only 
adapting necessary technologies for this commerce form. The case of touristic agencies that operate in Albania, 
which actually are almost the unique that realize e-commerce in Albania, motivate us to rise and to belief this 
hypothesis till in their verification. But for gain or not the hypothesis ‘verification our analyze will be based in the 
study of data that offer to us practice of other countries. Also for giving more clear results in this paper will be 
studied only technological development like isolated factor from the impact of other factors. 
Keywords: e-commerce, technological development, Albanian businesses.