USE MODERN INFORMATION TECHNOLOGIES TO PROMOTE FOREIGN AND DOMESTIC INVESTMENT
Abstract
Abstract
How can cities use modern information technologies to attract foreign and domestic investment? One tool is a proper website that can build the city’s image as a desirable location for investment. The use of internet is so prevalent in business that a city cannot afford to be without a dynamic and attractive website. In attracting investments, a website might make the difference in the first stage of the investment decision process, when prospective investors are looking for basic information and surfing through various websites. The Municipal Investment Promotion Website must be a portal that provides personalized information about the municipality, and a pathway to other content. In this paper included what is a good website, the website content, practical application guidelines: how to set up an investment promotion Website, The ideal conditions for setting up a Municipal Investment Promotion Website, Complementarities with Other Tools and the end Conclusions.