Upravljanje promjenama u izgradnji održive konkurentske sposobnosti preduzeća

Abstract

Although the company previously existed with the same purpose as today, only the 
business environment in which businesses operate are extremely changed. The 
globalization of business and progress in technological development have led to the 
emergence of turbulent business environment that companies impose new trends and 
measures of success.  
Although the changes in the organization of the company has always been present, the 
number and type of changes have greatly increased imposing new challenges to the 
successful management of the organization of the company. While it used to run the 
organization was an exception, now it has become the norm.  
Every company needs in its daily operations include strategic and active monitoring of 
the environment and change management in order to build a sustainable competitive 
ability, long-term growth and survival.  
Given that changes can and should be managed if the company wants to be competitive, 
through this mastarer paper presents the basic principles and principles of organizational 
changes, their effect on the entire organization, or the performance of individuals. It also 
points to the factor's that lead to changing the organization of those companies, as well 
as the stage of its growth, development and long-term survival, their impact in building 
sustainable competitiveness of the company.