Use of technology and digital innovation as a driver of entrepreneurship development in sport

Abstract

The use of digital technology enables entrepreneurship in sports and its distribution 
around the world without geographical constraints. Building an information system with 
global customer base usage, tracking user behavior within the application, testing and 
optimizing the acquisition business enables profitable knowledge gains in the level of 
supply and demand consumption in the sports market. 
This paper deals with the opportunity to offer the supply and demand in the market 
through entrepreneurship and business realized with contemporary digital media. 
Accelerating the use of digital technology in sporting entrepreneurship will enable to 
come the day, when sports and especially big sports clubs can count on benefits beyond 
organizing tournaments abroad and beyond the business with sports shirts to benefit 
sympathy and fans in their global environment. 
Digital products, specifically advancements in virtual reality are a potentially profitable 
source of commercial revenue in the future, calling it a "gaming substitute”, given the 
potential of global distribution.