The role of marketing in the development of the tourism product

Abstract

As in all other areas, marketing tourism is also active, influencing the development 
of tourism products, business development, and the economic success of countries 
with tourism potential. Marketing serves as a promotion of the development of the 
tourism product and carries with it all the instruments of development and success. 
A special feature is the information technology system, which helps and facilitates 
to explain the way in which marketing decisions are made in practice , in all sectors 
of industries, which should be special. With different marketing features, different 
tourist areas are recognized, touristic attractions are known. Marketing is the sum 
of all decisions and activities undertaken by retailers to persuade buyers to trust a 
particular product or service in the broad range of products and services. Marketing 
involves finding what customers want, providing the product to meet their needs, 
identifying the best place to sell products, informing potential customers about the 
potential product, and then making sales, as estimated in marketing process. 
Tourism is developed through tourist travels, where you can not even imagine the 
tourist trips, the senses, and the marketing phonetics.