Menaxhimi i marrëdhënieve me konsumatorin- Rast studimi- Oracle

Abstract

At the time of globalization when the speed of change is relatively high, and especially 
the development of technology, has made companies constantly adjust to these changes 
if 
they want to survive and escape the clutches of the competition. Customer 
Relationship Management is an innovative marketing practice that enables the company 
to increase profits through creating long-term relationships with the consumer. 
Customer Relationship Management not only focuses on sales growth but also affects 
the establishment of company relationships with each individual regardless of whether 
customers, colleagues or suppliers are concerned. 
The purpose of this paper is to analyze how CRM affects the performance of a company, 
and analyze the CRM application from Oracle.